Friday, 15 October 2010

What next ... Coca-Cola Bottled Air?


Picture from article on The Green's site about Australians every year throwing out 11 billion drink containers.

This is my post for Blog Action Day today, and the topic is ... water.

When I was in Primary School and we used the bubblers to quench our thirst, I quipped to one school colleagues that one day they'll be bottling this stuff. It was of course my Primary School wit, however years later they began doing it, and promoters of bottled water were encouraging people to drink up to 2 litres a day of the stuff to prevent dehydration and to 'clear up the skin'. Madness I thought.

Soon every second person had a bottle of water in hand (sometimes 1 litre bottles). Never mind waiting until the body required refreshing, these people were guzzling it down 24/7. The end result of this selfish act, and I call it a selfish act, because people were more concerned about drinking the water for the supposed health benefits to themselves rather then the overall health of the collective community in context of the planet.

According to the Australasian Bottled Water Institute, in 2007, we were spending $385 million dollars a year on bottled water. 314,000 barrels of oil a year was being used to produce the bottles of water. In 2006, 60 000 tonnes of greenhouse gas emissions was caused by this production process. Indeed studies on tap water versus bottled water has determined that bottled water contains more detrimental levels of chemicals that are potentially harmful then water on tap.

"Americans drink 21 gallons of bottled water per capita per year" they say, and a small town in NSW, Australia called Bundanoon has actually removed bottled water from its stores and in place put public drinking fountains. This act was done as an environmental stance against the produce of water in a plastic bottle.

Most bottled water is manufactured by companies like Schweppes and Coca-Cola, making it ultimately somewhat of a joke, like selling ice to eskimos, that their consumerism power is so great they can sell water which is a free substance, so what next? Bottled Air? I'm sure Nike would make a bid on that ... bottled Nike Air? Anyhow, think again of actual water deprivation and pollution in places across the globe next time you see the packaged whimsical luxury of bottled water in your local convenience store, and as you drink it, think perhaps of the Three Amigos where Chevy Chase finishes off his Desert Water Bag, much to the detriment of Steve Martin and Martin Short whose tongues are hanging out in dire thirst.

References.

The Age

Living Thing

Wikipedia on Bottled Water

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