Wednesday, 18 September 2013

AR Cinema

I'd like to mention two short films on the subject of Augmented Reality by videographer Keiichi Matsuda. Both apply the concept of Augmented Reality into the physical landscape, the first film is Augmented City in 3D which follows processes involved in communicating through virtual layers, hyper-realities over pre-existing urban spaces.

Operation processes through and around architecture and how spatially we construct further meaning from somatic interaction - the premise of UbiComp.



Domestic Robocop furthers this pervasive space by reinterpreting how we interact with consumerism, or inanimate objects that may reveal something to us when seen through an augmented eye.



I guess it is fairly obvious what role augmented reality will play on the screen as well as around it. Breaking the fourth wall of cinema but also inspiring us towards layering our physical worlds, our bedrooms, our living rooms, our kitchens, gardens, parks, libraries, shopping malls, and streets. 3D already offers us the potential for surround vision to go with our surround sound.

I like the concept that we can create even more channels for viewing and interacting with content. Peter Greenaway saw the change in traditional cinema culture with the introduction of the remote control. I would add, that traditional cinema also changed when the television first appeared in our homes, not because of the technology, but for the first time people actually spoke with each other about the content whilst viewing it. Putting cinema into our personal space allowed us to break with the ritual of watching a movie silently in a darkened theatre. Television was watched with the light on, and we could talk with each other about what was happening on the screen. So it's not a far stretch to envisage how locative media will push that interactivity even further. It's not some way of the future kind of prediction about cinema, it's just changes on how we manage content. The wheel hasn't changed, but what we attach to the wheel has.


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